Types of Sportsbook Bonus
Bonus offers can be just as varied as the betting options at our top-rated sportsbooks. Deciding whether to take a sign-up bonus, a reload bonus, a free play, or a match-play offer depends on several factors — and we break those down below. The key is to use sportsbook bonuses to your advantage, not the other way around. When you do, the difference in long-term value can be substantial.
Below, you’ll find a list of the most common types of sportsbook bonuses.
Welcome Bonus
A welcome bonus is one of the most important incentives a sportsbook offers, typically awarded when you make your first deposit as a new customer. These bonuses give you extra betting funds up front, but they always come with wagering requirements — meaning you must place a certain amount in bets before the bonus can be converted into withdrawable cash.
Each sportsbook sets its own rollover rules, but the core idea is the same: you must wager the combined value of your deposit and bonus multiple times before cashing out.
For example, if you deposit 100 dollars and receive a 100% welcome bonus, your account balance becomes 200 dollars. With a 12x rollover requirement, you’d need to wager 200 × 12 = 2,400 dollars before being eligible to withdraw any winnings derived from the bonus.
Welcome bonuses can provide excellent value when used strategically, which is why they’re a key factor when choosing a betting provider.
Bet of The Day
A Bet of the Day is a preselected parlay-style offer created by the sportsbook, featuring a curated list of events combined with boosted odds or an added bonus. The number of selections included can vary, but the idea is simple: you accept the offer as presented, and the wager is placed automatically at the enhanced odds.
If you change any part of the bet — such as removing or swapping a selection — it becomes a regular parlay without the boost. This type of promotion highlights the balance of risk and reward: the sportsbook proposes the wager, and the bettor decides whether the increased payout is worth the added risk.
Free Bet
Free bets are one of the simplest bonus types, though they’ve become far less common in the mid-2020s. Most sportsbooks now require you to deposit your own money first before receiving any free-bet credit. Unlike cash bonuses, free bets cannot be withdrawn; instead, you use the credit to place a wager, and only the winnings (not the stake) are returned if the bet hits.
For example, if you use a 5-dollar free bet and lose, the credit disappears. But if you win 5 dollars, that 5 dollars in profit is added to your real-money balance. Free bets can typically be used on a wide variety of markets — from moneylines to props and outrights — though availability varies by sportsbook.
Bet Insurance and Rebates
Bet insurance — sometimes marketed as “risk-free bets” or “parlay insurance” — is a type of promotion where a sportsbook refunds your stake (usually as bonus credit) if your wager loses. This isn’t a paid add-on you buy at checkout; instead, it’s typically offered as a limited-time bonus on specific bet types, most commonly parlays or same-game parlays. Full “insurance” on any bet at any time is not standard in the industry.
Rebates, on the other hand, are more common at offshore sportsbooks. These provide players with a percentage of their net losses back each week or month, effectively reducing long-term risk while you continue betting. The refund amount and eligible markets depend on the sportsbook, but rebates are usually given as bonus credit rather than cash.
In both cases, the idea is similar: reduce downside risk without limiting your potential winnings. However, bettors should note that refunded amounts nearly always come with rollover requirements and cannot be withdrawn immediately.
Cash Back
Cashback bonuses are among the most appealing rewards for many bettors, offering a partial refund on losses — often around 5% — depending on the sportsbook. These rebates may apply to specific sports, events, or promotional periods, and the exact terms can vary from one operator to another.
In most cases, cashback is credited as a free bet or bonus wager rather than withdrawable cash. Even so, this type of reward remains a player favorite, providing a morale boost during tough betting stretches and softening the sting when a promising pick doesn’t go your way.
Competition
Sports betting competitions are tournament-style events where players compete against one another, rather than the sportsbook itself. These contests typically run for several days and require participants to make predictions across a series of matchups, earning points or standings based on their results. They add a social, competitive element to wagering and often include prize pools or bonuses for top performers.
Loyalty Bonus
High Roller Bonus
Sign Up Bonuses
Of all the bonus offers online today, the Sign Up Bonus is the one awarded to sports bettors most often. Normally a sign up bonus is a percentage between 10 per cent and 100 per cent of your first deposit. Simply stated, a deposit of $100 that comes with a 50 per cent sign up bonus means your bankroll begins with $150 as its base amount. Often there are restrictions that come with such bonuses, such as how many times you must make rollover bets prior to being permitted to cash out, so always read the fine print before singing up to a sportsbook.
Match Bonuses
Match Bonus offers are normally the most lucrative of all bonus rewards. Only a handful of betting websites offer match bonuses as their primary offer. More often sportsbooks will use match bonuses as a special promotion during major sporting events like the World Cup of Soccer. A 100 per cent match bonus means a $50 deposit will be matched dollar for dollar by the offering sportsbook.
Deposit Bonuses
As the title suggests, this is a offer made when you initially create your account and make your first cash deposit. The bonus offered is generally a percentage of that initial deposit amount, usually ranking from 15 per cent to 50 per cent. But always remember, although the bonus amount is credited to your account, it’s still not really your money. You must earn access to that cash by first making bets with it. Almost always there is a rollover requirement attached to the amount offered as a bonus. For instance, say a sportsboook requires a 5X rollover on its deposit bonuses. Were you to deposit $100, and the bonus offered were 50 per cent, that would mean you’d be required to wager $750 before you would be able to withdraw the bonus amount.
Reload Bonuses
When it comes time to top up your sports betting bankroll, be sure to take advantage of solid reload bonuses if they are being offered. In many cases the reload bonus percentage will be the same, or slightly lower, than a sign up bonus. While the bonus cash is yours to keep, you must make a certain amount of wagers before you can cash out any funds obtained through a reload bonus offer.
Free Bet Bonuses
Another popular player reward comes in the form of a Free Bet Bonus offer. This bonus has fixed price attached to it and must be used to make a wager on sports, the horses, or during live action slot play in the Casino. Many of our top rated sportsbooks will offer a free bet bonus at sign up or as thank you reward to be used during global events like the NFL Super Bowl.
No Deposit Bonuses
Without a doubt, the Albatross of online bonus offers is the No Deposit Bonus. Sportsbooks offer these rewards from time to time to tempt bettors to test drive their website or during major events as a player recognition reward. No Deposit Bonus offers always carry very heavy rollover rates, along with lots of restrictions. They are valuable though, especially if you want to experience a new betting website.